I hope to persuade you here that The Elements of Typographic Style is a flawed and misleading book — flawed in its advice on design practice and its coverage of the subject, and misleading on just what the real purpose of the book might be. At the very least, I hope to convince designers and anyone turning to the book for advice to take a much more skeptical look at its philosophy of design.
While I’ve actually never read the holy tome that Bringhurst scribed, I’m more than familiar with its presence in the design practice. Mr. Potts blows the dust off and puts forth some considered criticism.
Why? Because it’s not summer, it’s not winter, and it’s not spring. Grab a calendar and pull your fucking heads out of your asses; it’s fall, fuckers.
A McSweeney’s classic.